I was recently reminded about this fellow.
When one woman asks him to explain how he “motivates” people to support a cause with actions as well as words, the storm rolls in. Cortés can scarcely conceal his impatience. “Perhaps I prejudge you unfairly,” he begins, “but when I hear your question, what I think you’re really saying is, ‘How can I convince people to do what’s good? How do I get them to do what’s right? How do I get them to follow my agenda?’ ” He pauses, frowning. “That’s not organizing. What I mean by organizing is getting you to recognize what’s in your best interest. Getting you to recognize that you have a child, that you have a career and a life to lead, and that there are some things that are obstacles to the quality of your life. I need to get you to see how you can affect those things through relationships with other people. And it’s only going to happen if you engage in some kind of struggle.”
He pauses to let it all sink in. “We organize people not just around issues, but around their values,” he says. “The issues fade, and people lose interest in them. But what they really care about remains: family, dignity, justice, and hope. We need power to protect what we value.”
In churches, we call this asset based congregational development. Begin where people are, not where you think they should be.